Setting Up a New Corporate Culture from Scratch: What do you Want to Stand For?

Oct 21, 2025 — 11:30 am - 11:55 AM
Stage SO5

Artificial IntelligenceChange ManagementData and Analytics

Description

Establishing a strong and intentional culture from the outset is a defining opportunity for any new or restructured organisation. In this session, Rachida Tahar shares how Opella approached this challenge across diverse regions, balancing ambition with authenticity. From deciding what legacy HR practices to carry forward, to embedding values in hiring, rituals, and everyday behaviours, this session offers practical inspiration for HR and business leaders shaping their own cultural blueprint Key Takeaways: • Learn how to design a bold, attractive culture that drives growth, innovation, and competitive advantage. • Explore which traditional HR practices still hold value—and which to leave behind. • Understand how to hire and retain talent based on cultural alignment, not just skillsets. • Discover how to embed values through rituals, behaviours, and cross-company initiatives. • Hear real-world insights from Opella's journey across Europe and Latin America.

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