Attracting Better Company-Wide Engagement with New Sentiment Analysis: Enabling ‘Magic Advisers’ to Deliver on the Feedback

Name: Attracting Better Company-Wide Engagement with New Sentiment Analysis: Enabling ‘Magic Advisers’ to Deliver on the Feedback
Start: 2025-10-21T14:30:00+02:00
End: 2025-10-21T14:55:00+02:00
Location: Paris Expo Porte de Versailles

Oct 21, 2025 — 02:30 pm - 2:55 PM
Room W5

Change Management Employee Experience and Engagement Artificial Intelligence

Description

In a bold shift away from outdated surveys, Erste Bank is assisting in developing a next-gen engagement platform with Microsoft to reach over 44,000 colleagues across seven countries. Their initiative uses frequent pulse checks and a setting up a network of "Magic Advisors" to humanize and act on feedback, build community to enable continuous improvement. Key Takeaways: • A company that listens: Setting up AI data fields and feedback parameters and building a survey for a more measurable and deeper insights • What surprises and transformative insights did the survey reveal and how Erste has put changes into action including personalized development opportunities • Shaping the workplace of the future: How AI can be your partners in processing feedback at scale, from identifying patterns and surfacing key themes to driving smarter actions • How Magic Advisors turn feedback into action, guiding teams and building engagement • What differences did AI make to engagement and deployment post survey? • Recommendations, tips and what's next?

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