MZ
Mohamed Zaghou
Cegid
VP Market Strategy
Description
As Vice President of Market Strategy at Cegid, I lead the strategic direction across ERP, finance, payroll, and HCM solutions, ensuring alignment with evolving client needs and market dynamics. With a strong foundation in product marketing, I previously spearheaded the HCM portfolio strategy at Cegid, following several years at ADP in both Europe and Canada, where I progressed from Marketing Specialist to Product Marketing Manager. My approach blends market insight, customer-centric thinking, and operational pragmatism to drive growth and innovation across enterprise software offerings. Passionate about bridging business and education, I also serve as an adjunct lecturer at EM Lyon Business School, where I teach courses in Customer Relationship Marketing and Marketing Research.
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