LA
Lara Albert
SAP SuccessFactors
Chief Marketing Officer
Description
With a notable career spanning over two decades, Lara Albert has a wealth of experience in technology marketing and brand management. Lara is currently the Chief Marketing Officer, SAP SuccessFactors, an organization that provides cloud-based talent management and human capital management software to 10,000+ organizations worldwide. Lara leads the company’s global marketing strategy and execution to enhance SAP’s market presence, foster customer engagement, and accelerate business growth. In her role, Lara combines her marketing expertise with a passion for empowering organizations and their employees to achieve their full potential with the help of technology. Before joining SAP, Lara was Global Head of Marketing for Amplero, an AI martech startup. She also held senior marketing positions at globally recognized companies like VeriSign, AOL and Kraft Foods, where she was instrumental in developing world-class brands, launching new products, and developing and executing successful marketing programs. Lara is a graduate of the Kellogg CMO program at Northwestern University. She also holds a Master of Business Administration from Vanderbilt University. Outside of work, Lara is passionate about mentoring young professionals, leveraging her expertise to support the next generation of marketing leaders. She also dedicates her time to running large-scale fundraising campaigns for several nonprofits.
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