HM
Heba Makram
Emirates Group UAE
Former HR Transformation Lead, Head of Hospitality COE
Description
Heba Makram is a seasoned transformation leader with over two decades of experience driving large-scale change across human capital, organisational strategy, and the evolving world of work. Her approach centres on designing human-centred systems that align technology, talent, and culture to deliver scalable, lasting impact. With a proven track record in complex, global environments particularly in hospitality and service-led sectors, Heba is recognised for leading emotionally intelligent transformations that elevate both operational performance and human experience.
She advises executive leaders on navigating change, shaping agile talent strategies, and building future-ready cultures that thrive amid disruption. Her thought leadership explores how emerging technologies, such as AI, generative tools, and immersive realities can be harnessed to amplify creativity, wellbeing, and human potential. Purpose-led and people-focused, Heba brings a combination of strategic insight, emotional intelligence, and executional depth, continuing to influence the future of work with clarity, innovation, and care.
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